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Designer Andre Soriano with the
Pussycat Doll's Kaya Jones rocking
his gown for the 56th Annual Grammy Awards
Staple Center, Los Angeles, CA |
By Paola Hornbuckle
It is with complete amazement and respect that
the San Diego fashion community marvels at the meteoric ascent of designer Andre Soriano. For years he was a
familiar face at the local San Diego fashion events and now he has gotten his
much deserved break thanks to participation in Styled to Rock, a reality television show based out of Los Angeles
which premiered on Bravo in the fall of 2013 and is hosted by Rihanna. Similar to Project Runway, the
contestants compete with each other to create the best outfit for a musical
performer every week. Andre displayed his cutting edge designs week after week
and made it to seventh place. By then the world had seen his work and took
notice. Now in high demand, Andre Soriano’s designs seem to be blossoming
everywhere. Award Shows, magazine spreads, and red carpet photo shoots are part
of his world as celebrities flock to wear the creations of the hot, new
designer on the scene. Completely humble, kind and thankful for all of his
success, Andre Soriano seems to be having a ball on the new roller coaster ride
that is his life.
With his flashy, daring and original outfits he himself seems
ready made for branding into the public consciousness. The greatest achievement of the reality shows
dedicated to up and coming artists is to eliminate the red tape and middle men
that stand between talent and public awareness of that talent. Someone like
Andre Soriano, can be the next fashion designer on the rise thanks to the
democratization of artists’ access to exposure thanks to reality shows. We in San Diego take inspiration from his
success and look forward to seeing a talented and very nice person achieve the
acclaim that he deserves.
More from ArtsNFashion on Andre Soriano:
ArtsNFashion Winter 2013/2014
FWSD2013
Underground "Gypsy/Fortune Teller Fashion Show" - San Diego 2012
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